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ChatGPT Drives 20% of Walmart’s Referral Traffic as AI Reshapes E-Commerce
ChatGPT Drives 20% of Walmart’s Referral Traffic as AI Reshapes E-Commerce
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BTCCSquare news:
Walmart's digital strategy gains unexpected momentum from AI-powered shopping. OpenAI's ChatGPT now accounts for one-fifth of the retail giant's referral clicks, according to Similarweb data. The chatbot's share surged to 20% in August, up from 15% in July - a trend mirrored across major retailers.
Etsy sees over 20% of referrals from ChatGPT, while Target and eBay capture 15% and 10% respectively. Though currently representing less than 5% of total site visits, this AI-driven traffic signals a fundamental shift in consumer behavior. OpenAI research reveals 50 million daily shopping-related queries, with users seeking product recommendations and price comparisons through conversational interfaces.
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